I mean it, selling annuities is the easiest sale in the insurance industry. It's all a question of positioning and with a focus. The focus is simple: numbers. Since many people see and say that the pension story is the secret. Leads, and many of them is all it takes.
Insurance agents all have one thing in common that I can today? Many agents even have such a fear, not talk to anyone that it makes them almost paranoid. The solution is veryJust do more marketing. Remember, it's all about numbers.
Here's how it goes. Decide on a target market, such as senior citizens over 65 years and above as an example. Your target audience can be almost anything, such as an age for every income and an asset level. After the target market, then you put your marketing plan in motion.
The marketing plan can be built around so many different approaches for the sake of simplicity, we use the direct contact (directMail.) With the selected target group decides on a topic, be the interest to this group. A sample issue can be issues as follows:
• Reduce your Social Security taxable income
• Protect your assets from nursing home costs
• New rules for drawing IRA and how to reduce taxes
• Avoid probate costs for your heirs
• etc. etc. etc.
First, select a service, the traffic is not that the real work is outsourced.Numerous options are available and try to help you more that you choose a geographic area and personal approach fits. A simple Google search will find several options, but my personal favorites are (America's Recommended Mailers, Kramer, Mailing Services, and Russ Jones)
Continue to do mail-5000-mailers per month for a solid year. Do not stop and do not assess the program for the entire year. Be focused and not give up. The costsapproximately $ 1300 a month and you should expect a yield of about 2%.
Take the expected rates of return of 100 leads and have a professional telemarketer select your dates (should cost about $ 10 and a little spiff to him / her will go a long way to go, start small) bonus. If, on average, hold, you can expect about 40 quality leads a month or an average of 10 per week. This leads that you do not see the point to remember in a drip system and your telemarketer, every 2 months for one year.Working Group 10 quality leads a week for the year you will work with 1 (enter one) the sale and the drip system will provide half sales every month.
The total is 52, you should plus 6 from the drip system for a total of 58 per year. First you calculate your average premium per sale, and for this you can use the industry average of about $ 37,000. Multiply the $ 37,000-times the 58 sales and your total premium income is $ 2,146,000th
Multiply the premium ($ 2,146,000) times the averageCommission of 7% (varies and should be higher) and your gross income to be $ 152,220. Now, subtract your cost of leads (12 months times $ 1,300 = $ 15,600) from the gross income and that you are leaving a net profit after sales costs of $ 136,620. You must also in the average cost of a telemarketer and that will depend on your personal situation, but a good rule of thumb should be $ 500 or so a month.
An annual income of $ 136,620, you are in the top .6% of the incomes ofUnited States. And it's all done with a simple process based on numbers. One important type is, throwing away leads that you can not reach, and those who wish to be contacted at a later date. By throwing away the lines you will be free to make, really.
Because it is simple, easy and completely manageable. Oh, something else, it is very profitable.
